Digital & e-commerce executive

Job Summary The Digital & E-Commerce Executive is responsible for driving the hotel's online revenue, digital presence, and direct bookings by managing the website, online distribution channels, digital marketing, and e-commerce initiatives. Working closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, the role ensures consistent brand representation across all digital platforms while optimizing performance and guest engagement. The Digital & E-Commerce Executive is responsible for driving the hotel's online revenue, digital presence, and direct bookings by managing the website, online distribution channels, digital marketing, and e-commerce initiatives. Working closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, the role ensures consistent brand representation across all digital platforms while optimizing performance and guest engagement. Key Responsibilities Digital Strategy & Revenue Execute the hotel's digital and e-commerce strategy. Monitor website performance, direct bookings, and digital revenue. Analyze performance and prepare monthly reports with recommendations. Website & Content Management Manage and update the hotel's website. Ensure all content, promotions, and hotel information are accurate and up to date. Coordinate website enhancements with Corporate Marketing. OTA & Distribution Manage OTA extranets and maintain rate parity, inventory, and content accuracy. Monitor OTA performance and implement promotional opportunities. Ensure consistency across all distribution channels. Digital Marketing Support SEO, SEM, Google Ads, CRM, and email marketing campaigns. Monitor campaign performance and optimize ROI. Coordinate digital promotions and marketing initiatives. Analytics & Reputation Track website traffic, booking trends, and campaign performance using Google Analytics. Prepare regular performance reports and competitor analysis. Monitor online guest reviews and coordinate responses with Operations. Collaboration Work closely with Revenue Management, Sales, and Corporate Marketing on commercial initiatives. Support digital campaigns for rooms, restaurants, spa, wellness, and hotel experiences. Stay updated on digital trends, hospitality technology, and industry best practices. Required Qualifications Bachelor's degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or a related field. 2–3 years' experience in hotel e-commerce or digital marketing, preferably within luxury hospitality. Proficiency in OTA extranets, Google Analytics, Google Ads, SEO/SEM, CMS platforms, CRM systems, and Microsoft Office. Knowledge of Syn Xis, Ideas RMS, or similar hospitality systems is an advantage. Skills & Competencies Commercial and analytical mindset Digital marketing and e-commerce expertise Website and OTA management SEO/SEM and Google Analytics CRM and email marketing Strong communication and stakeholder management Project management and attention to detail Ability to manage multiple priorities independently Key Performance Indicators (KPIs) revenue growth Direct booking conversion rate Website traffic and conversion OTA content accuracy and performance Digital campaign ROI SEO and Google Ads performance Email marketing engagement Online reputation score Accuracy and timeliness of digital reporting #J-18808-Ljbffr